Pairing great wines with the people who love them

Millennials shop for wine very differently than the generations before them

How it works

Step 1:

Chemically analyze the products in Tastry Lab

Step 2:

Feed Product Data into AI engine

Step 3:

Perfect data-based taste matches are made after consumer takes 20 second survey

Unlike other quizzes that claim to predict a wine lover’s preference, we use both chemistry and machine learning, so we get it right.

We bring together flavor chemistry and artificial intelligence to help consumers discover their favorite wines – often wines that they may never come across otherwise

Currently in Retailer

Metrics from Retail Implementation

5-10x ROI in first year.
5% increase in gross sales.
12% shopper engagement.
18% organic lift in margin.
35% increase in customer satisfaction.

Case Study with large grocery store: 30 days into a 120 day test run in two locations, the grocery store decided to expand to 200 stores in 2019 and 400 stores in 2020.

Data Optimized Inventories for Retail

Unique insights catered directly to the retailer to help them stock the shelves with more of what their customers will love.

Launching Consumer App

Launching an app so that:

  • Everyone can use it regardless of location
  • Labels not in retail can be recommended

Adding Your Wine to Our Inventory

Wine Maker Insights Dashboard

About Us

Katerina Axelsson

CEO of Tastry

Tastry is an AI company that combines analytical chemistry, flavor preferences and machine learning for tracking consumer preferences in sensory-based products. Our patent-pending method provides consumer recommendations with incredible accuracy.

Founder, Katerina Axelsson, is a graduate of Cal Poly with a B.S. in Chemistry. While in school, Katerina worked at a custom-crush facility and noticed that one of their batches imprinted with two different labels received drastically different industry scores: it was then that she knew there had to be a more science-based way to score wine. Thus, Tastry was born. Over the next three years, she taught a computer how to taste.

Tastry’s methods are turning heads across the globe, not only in the wine industry, but in other sensory-based markets, such as taste and fragrances. Tastry’s unique technology has not only created a new category for AI, but proven that Tastry is an AI company that can’t be ignored.

The Problem

Demographic, Collaborative, and content-filtering algorithms DON’T WORK for sensory-based products.

We have done efficacy tests to prove that our product works with wine, beer, coffee, cannabis, perfume, and food. We are workings towards providing recommendations for all sensory-based products.

Contact Us